On the Internet, the consumer has total control of what they want to read or watch, they can to disturb with what they recive agressive way, like unwanted advertisements, even the bigger brandings. Furthermore, the decision to buy nowadays is supported by the Internet, that offers a lot of information about products and services, of specialists or users that share their experiences on the on-line environment in many ways.

The inbound marketing is based on the idea of content creation and sharing, for interested people to buy their products and services, seeking r to get the permission and interest to communicate in a lasting and direct way with this audience. Besides, the focus is on content marketing, the inbound has the support of SEO technics and social media strategy and sponsored links, that boost these contents on the web with much quicker.